by Demand Gen Report Team | May 15, 2024 | Solution Spotlight
Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer confidence scoring and analysis to identify AI-generated text. Solution Overview Content Guardian is reportedly the first AI...
by Kelly Lindenau | May 15, 2024 | Industry News
Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the...
by Kelly Lindenau | May 15, 2024 | Blog
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group, a demand generation agency. As Harder and I worked with our fellow panelists to...
by Demand Gen Report Team | May 14, 2024 | Industry News
INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer...
by Demand Gen Report Team | May 14, 2024 | Industry News
Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced in Gartner’s annual “2024 CMO Spend Survey,” which seeks to...
