by Demand Gen Report Team | Dec 3, 2024 | Industry News
Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale, intent data, specialist content...
by Kelly Lindenau | Nov 27, 2024 | Feature
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that impacts revenue, customer satisfaction and...
by Kelly Lindenau | Nov 27, 2024 | Blog
More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” — fielded by B2B software and services reviews platform Capterra — more than half of...
by Pete Lorenco, PathFactory | Nov 22, 2024 | Industry News
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, a shift that suggests we’re moving away from the...
by Demand Gen Report Team | Nov 22, 2024 | Industry News
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success. Specifically, the company introduced: AI Brief, which reportedly allows...
