by Demand Gen Report Team | Mar 19, 2024 | Solution Spotlight
Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market (TAM) and ideal customer profile (ICP) discovery, segmentation and buyer insights with more than 30 embedded data sources and AI-scoring models for company fit,...
by Veronica Kido, Kido Communications | Mar 15, 2024 | Demanding Views
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept — known as the 95:5 rule — means that brand building activities such as public...
by Kelly Lindenau | Mar 15, 2024 | Industry News
MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to enable anonymous and known user tracking via server-side event routing without third-party tags. But First — What Is Server-Side Tag...
by Demand Gen Report Team | Mar 15, 2024 | Industry News
Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive and generative AI to improve revenue collection processes. The latest additions seek to automatically identify and execute the right actions to help...
by Demand Gen Report Team | Mar 13, 2024 | Industry News
Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to expand its vision of helping clients future-proof their businesses by aligning people and processes with seamless connectivity...
