by Kelly Lindenau | Feb 9, 2024 | Demanding Views
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future looks bright for email, with the global marketing email market expected...
by Kelly Lindenau | Feb 8, 2024 | Industry News
Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager AI Email Assistant. Based on an OpenAI model, Voyager AI Assistant seeks to help users create fluent and engaging emails directly in the...
by Kelly Lindenau | Feb 8, 2024 | Industry News
Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new solution seeks to provide customer success teams with just-in-time coaching based on buyer feedback. The TruVoice platform was...
by Kelly Lindenau | Feb 7, 2024 | Industry News
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage for 1% of its users. With the elimination of these third-party insights, B2B marketers are contending with reduced targeting accuracy, limited...
by Kelly Lindenau | Feb 5, 2024 | Case Studies
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on acquisition, not impressions or clicks. Created by senior...
