by James Hickey | Jul 10, 2025 | Case Studies
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a...
by James Hickey | Jul 9, 2025 | News Brief
Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner...
by James Hickey | Jul 9, 2025 | Feature
Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how they host and leverage webinars. If you’ve...
by James Hickey | Jul 8, 2025 | News Brief
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a voice-first conversational AI and automation platform. The deal will result in CallMiner combining its conversation...
by James Hickey | Jul 8, 2025 | Blog
As the landscape of B2B marketing continues to transform in the latter part of the year, companies are taking a fresh look at their strategies, budgets, and top priorities to keep pace with changing customer expectations, new technology, and the growing need for...
