by James Hickey | Nov 11, 2025 | News Brief
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with...
by James Hickey | Nov 11, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
by James Hickey | Nov 11, 2025 | News Brief
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from Responsive. Inside the Buyer’s Mind: What Shapes B2B Decisions Today surveyed 350 B2B buyers across industries, regions, and company...
by James Hickey | Nov 10, 2025 | News Brief
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026. Creating the industry’s first true end-to-end...
by James Hickey | Nov 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
