by James Hickey | Nov 10, 2025 | News Brief
A new report from Hightouch found that even though marketers most often cite tools as their top pain point, 75% of the time the reason is actually disconnected data. The report, Has Martech Failed Marketers?, analyzed 384 conversations with marketing leaders and...
by Steve Niemiec, Chief Revenue Officer, Informa TechTarget | Nov 7, 2025 | Demanding Views
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and even though there’s only one name on a final contract) that’s simply not how deals are closed. Today’s buying environment is defined by high-stakes,...
by James Hickey | Nov 6, 2025 | News Brief
Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all Go-to-Market data into an account-based model. This empowers marketing...
by James Hickey | Nov 6, 2025 | Blog
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI)...
by James Hickey | Nov 6, 2025 | News Brief
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now live for all users, the platform brings together email...
