by Tiffany Nwahiri, Founder & CEO, 3rd + Taylor | Oct 31, 2025 | Demanding Views
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of more than 14,000 executives. That statistic is often treated as proof that marketing is...
by James Hickey | Oct 30, 2025 | News Brief
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals a significant gap between strategy and successful...
by James Hickey | Oct 30, 2025 | Case Studies
A key component to any restaurant is making sure their customers have an experience that keeps them coming back. Even if the food exceeds expectations, issues with reservations or being seated on time will have an impact on return visits. The Melting Pot, the premier...
by James Hickey | Oct 29, 2025 | News Brief
Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling short in today’s high-CAC environment. To...
by James Hickey | Oct 29, 2025 | Blog
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial...
