by James Hickey | Oct 29, 2025 | Blog
Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness and demand generation into a single,...
by James Hickey | Oct 28, 2025 | News Brief
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial intelligence (AI) search marketing strategies. Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing...
by James Hickey | Oct 28, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence...
by James Hickey | Oct 27, 2025 | News Brief
Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million in Series B financing led by Hedosophia, an early investor of Spotify, Uber and Airbnb. The company is the most widely used CTV ad buying...
by James Hickey | Oct 27, 2025 | Blog
The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI)...
