by James Hickey | Jun 9, 2025 | News Brief
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals as decision makers and individual contributors on those teams...
by Elisabeth Martin | Jun 6, 2025 | Demanding Views
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought something online—maybe a pair of shoes, a new coffee maker or a replacement part for your home office. Chances are it took you just a few clicks to find the right...
by James Hickey | Jun 5, 2025 | News Brief
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in...
by James Hickey | Jun 5, 2025 | News Brief
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains through artificial intelligence (AI) and data as 59% reported they have...
by Demand Gen Report Team | Jun 4, 2025 | Blog
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of Demand Gen Report and B2B Marketing Exchange, notes...
