by Marie Aiello, SVP of Client Services, ContinuumGlobal | Sep 26, 2025 | Demanding Views
Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report seeing no measurable return on their...
by James Hickey | Sep 25, 2025 | News Brief
Brick Marketing has rolled out three artificial intelligence (AI)-based B2B marketing services designed to help businesses stay ahead in the fast-moving digital landscape. These new services— AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for...
by James Hickey | Sep 25, 2025 | News Brief
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with no duplication. Bringing together the best in data,...
by James Hickey | Sep 24, 2025 | Feature
In the ever-evolving world of marketing, artificial intelligence (AI) is emerging as a game-changer. But what does this mean for the marketers who use it? The Jasper report titled The State of AI in Marketing 2025 details how AI platforms are designed to enhance human...
by James Hickey | Sep 23, 2025 | News Brief
External IT spending is expected to approach $5 trillion for the first time, according to the findings of HG Insights’ IT Spend Report: The Ultimate 2025 B2B Market Forecast. Companies have been prioritizing investments in IT in recent years to ride out increasingly...
