by Lisa Cole, Chief Marketing Officer, 2X | May 30, 2025 | Demanding Views
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible...
by James Hickey | May 29, 2025 | Case Studies
For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge. With a limited sales team and an extensive list of potential accounts, the company with $2 billion in revenue needed to optimize its...
by James Hickey | May 28, 2025 | News Brief
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content and integrating strategic social...
by James Hickey | May 27, 2025 | Uncategorized
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources. The agreement covers multiple strategic areas that will deliver innovative solutions...
by James Hickey | May 27, 2025 | News Brief
HubSpot is set to expand access to one of their artificial intelligence (AI) agents: Breeze Customer Agent. Starting next month, it will be available to all Pro and Enterprise customers. With an eye on helping businesses scale with AI, the company has embedded it...
