by James Hickey | Oct 7, 2025 | News Brief
TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences differ from previous generations. The report, From Boomers to Zoomers: Gen Z Enters the Software Buying Process, details who Gen Z software buyers are, the...
by James Hickey | Oct 6, 2025 | News Brief
SurveyMonkey has rolled out new features designed to help users ask better questions, make smarter decisions, and move faster. The AI Analysis Suite brings together new and existing artificial intelligence (AI) capabilities to make it easier to make sense of results...
by James Hickey | Oct 6, 2025 | Blog
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by LinkedIn, the B2BMX lounge at AW NewYork offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B...
by James Hickey | Oct 6, 2025 | News Brief
As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is having on the marketing industry. The Typeface Signal Report found as 95% of marketing leaders face growing demand for content, 60% report that they are...
by James Hickey | Oct 3, 2025 | Feature
In today’s B2B landscape, building trust is the most critical currency. As decision-makers increasingly turn to their professional networks for guidance, the way brands communicate must evolve. Just as a skilled guide helps a team navigate new terrain, modern...
