by James Hickey | Sep 30, 2025 | News Brief
DemandScience has launched Ionic and Labs, two offerings designed to end the “Marketing Data Mirage,” the false confidence created by unreliable signals, disconnected platforms, and content that fails to connect. B2B marketers face a landscape crowded with intent...
by James Hickey | Sep 29, 2025 | News Brief
BNP Media has launched IgniteDemand, a demand generation and nurturing platform built to transform how businesses engage prospects, accelerate pipelines, and drive measurable growth. IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack...
by James Hickey | Sep 29, 2025 | Blog
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by LinkedIn, the B2BMX lounge at AW NewYork offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B...
by James Hickey | Sep 29, 2025 | News Brief
New research from SALESmanago has revealed a significant gap between confidence in MarTech performance and the use of available capabilities. While eCommerce marketers are optimistic about achieving their goals, 99% report leaving key features of their marketing...
by Marie Aiello, SVP of Client Services, ContinuumGlobal | Sep 26, 2025 | Demanding Views
Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report seeing no measurable return on their...
