by James Hickey | Dec 15, 2025 | News Brief
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in marketing teams taking greater ownership of revenue strategy and the buyer relationship. Data from Walnut’s AI and The New Guard of B2B Sales details this of...
by James Hickey | Dec 12, 2025 | Blog
Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for B2B intelligence and strategic planning. In 2025, Demand Gen Report offered a series of educational standalone sessions that were less like standard...
by Eric Anderson, CEO of Walnut | Dec 12, 2025 | Demanding Views
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term “retail therapy.” Retail leaders of our modern era have made the sheer experience of shopping so enjoyable that a healthy portion of consumers consider it healing in...
by James Hickey | Dec 11, 2025 | News Brief
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant pressure to adapt their sales strategies and motivate their teams effectively. The Xactly Incent AI Agents address these...
by James Hickey | Dec 11, 2025 | News Brief
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration moves beyond simple data integration to create a unified engine that...
