by Laura Schiele | Jul 25, 2025 | Demanding Views
Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial intelligence (AI) envelope in both organic and paid placements, Google has grabbed the lion’s share of B2B headlines in 2025. Gaining some B2B marketing...
by James Hickey | Jul 24, 2025 | Case Studies
B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate marketing budget to the strategy because they’re unsure about what type of content would resonate with viewers. Such was the case for Rollo. The...
by James Hickey | Jul 23, 2025 | Blog
The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based marketing. Your insights will inform the findings that ABM professionals across industries rely on to succeed. ABM professionals like you are shaping the next era of...
by James Hickey | Jul 22, 2025 | News Brief
Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a Series A fundraising campaign for a total of $12.5 million. The company will use the funding to continue to scale its platform, expand...
by James Hickey | Jul 22, 2025 | News Brief
Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data is inaccurate, outdated, or non-compliant that impacts their pipeline. The report found approximately 75% of those answering he survey estimate that at least...
