by Demand Gen Report Team | Mar 4, 2025 | News Brief
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted data insights into their unified...
by Demand Gen Report Team | Mar 4, 2025 | Industry News
Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while angel investor Ben Lang and others provided additional financing. Gavin...
by Alicia Esposito | Mar 3, 2025 | Uncategorized
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10% of sellers will leverage time freed up by AI automation to...
by Jay Mellman, Business Online | Feb 28, 2025 | Demanding Views
As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide net while ABM focused on personalized engagement — is now...
by Demand Gen Report Team | Feb 27, 2025 | Industry News, News Brief, Uncategorized
Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come as the company aims to drive growth after being featured in...
