by James Hickey | Jan 14, 2025 | Feature
Selecting a B2B vendor is no longer just about checking boxes on a feature list, it’s about finding a partner who can navigate complex terrain with you. Today’s buyers prioritize trust and deep industry knowledge over flashy technical specifications. Driven by...
by Anu Ramani, Isoline Communications | Jan 13, 2025 | Demanding Views
At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline by gating the assets they’ve worked hard to create. And they’re not alone:...
by Kelly Lindenau | Jan 9, 2025 | Industry News
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform. Specifically,...
by Kelly Lindenau | Jan 8, 2025 | Blog
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings were revealed in “The State of Generative AI in...
by Kelly Lindenau | Jan 8, 2025 | Feature
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative...
