by Karie Burt - Chief Data and Privacy Officer, Anteriad | Apr 10, 2026 | Demanding Views
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases, a buying group can have as many as 13 people, each playing a specific role in the...
by James Hickey | Apr 9, 2026 | News Brief
Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia digital experience platform. The partnership enables enterprise content teams using Acquia’s CMS to access...
by James Hickey | Apr 9, 2026 | News Brief
SurveyMonkey is now offering automated SMS survey invites within its Salesforce integration, available on AppExchange. This update allows CX and support teams to automatically send personalized survey invites by text message when key events happen in Salesforce, such...
by James Hickey | Apr 9, 2026 | Case Studies
A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are often overwhelming as they remain reliant on a single person to do the job. Such was the case for Gem, an artificial intelligence (AI)-first recruiting...
by James Hickey | Apr 8, 2026 | News Brief
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence (RGI) Platform, an unified platform connecting and contextualizing deep technographic, buyer intent, IT spend, buying...
by James Hickey | Apr 8, 2026 | Feature
The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI) and advanced automation. This surge is not about playing catch-up; rather, it represents a strategic move to leverage AI for...
by Abby Borden, Vice President of Marketing, Vantage | Apr 7, 2026 | Demanding Views
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt it for a while now. With eMarketer projecting that omnichannel retail media ad spending will rise 17.9% to $69.33 billion in 2026, the category has firmly...
by James Hickey | Apr 7, 2026 | News Brief
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, only half of senior marketing and finance leaders can clearly explain their marketing...
by James Hickey | Apr 7, 2026 | Blog
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries). These two offer pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core...
by James Hickey | Apr 6, 2026 | News Brief
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic lead generation capabilities with Demandbase’s account intelligence to addresses one of the most...
by James Hickey | Apr 6, 2026 | Blog
Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But as the industry evolves, so do the challenges and opportunities. That’s where you come in. The Demand Gen Report’s annual...
by James Hickey | Apr 6, 2026 | Blog
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s...
