by James Hickey | Apr 8, 2026 | Feature
The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI) and advanced automation. This surge is not about playing catch-up; rather, it represents a strategic move to leverage AI for...
by Abby Borden, Vice President of Marketing, Vantage | Apr 7, 2026 | Demanding Views
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt it for a while now. With eMarketer projecting that omnichannel retail media ad spending will rise 17.9% to $69.33 billion in 2026, the category has firmly...
by James Hickey | Apr 7, 2026 | News Brief
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, only half of senior marketing and finance leaders can clearly explain their marketing...
by James Hickey | Apr 7, 2026 | Blog
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries). These two offer pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core...
by James Hickey | Apr 6, 2026 | News Brief
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic lead generation capabilities with Demandbase’s account intelligence to addresses one of the most...
by James Hickey | Apr 6, 2026 | Blog
Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But as the industry evolves, so do the challenges and opportunities. That’s where you come in. The Demand Gen Report’s annual...
by James Hickey | Apr 6, 2026 | Blog
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s...
by Sateesh Seetharamaih, CEO, EdgeVerve | Apr 3, 2026 | Demanding Views
Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence (AI) into their operations risk falling behind as the pace of innovation accelerates. AI integration is essential for...
by James Hickey | Apr 2, 2026 | News Brief
Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. As media networks exhaust onsite...
by James Hickey | Apr 2, 2026 | News Brief
Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems. The new framework includes AI Agent Builder, AI Toolkits, a centralized AI Library, and the Domo MCP Server, which connects...
by James Hickey | Apr 1, 2026 | News Brief
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with participation from Emergent Ventures, Arc180, Uncorrelated, HAF, and leading angel investors. BambooBox is focused defining an emerging category: the Managed ABM...
by James Hickey | Apr 1, 2026 | Blog
Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of evolution. The 2026 B2B Trends Research Report reveals that static, one-dimensional assets are no longer sufficient to engage sophisticated buyers. To capture...
