by James Hickey | Apr 2, 2026 | News Brief
Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. As media networks exhaust onsite...
by James Hickey | Apr 2, 2026 | News Brief
Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems. The new framework includes AI Agent Builder, AI Toolkits, a centralized AI Library, and the Domo MCP Server, which connects...
by James Hickey | Apr 1, 2026 | News Brief
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with participation from Emergent Ventures, Arc180, Uncorrelated, HAF, and leading angel investors. BambooBox is focused defining an emerging category: the Managed ABM...
by James Hickey | Apr 1, 2026 | Blog
Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of evolution. The 2026 B2B Trends Research Report reveals that static, one-dimensional assets are no longer sufficient to engage sophisticated buyers. To capture...
by James Hickey | Apr 1, 2026 | Feature
Artificial intelligence (AI) is fundamentally reshaping how buyers search for information, forcing B2B marketers to rethink their approach to digital visibility. As large language models (LLMs) mature, they increasingly rely on a diverse array of sources to construct...
by Erica Flynn | Mar 31, 2026 | Demanding Views
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across advertising, events, and outbound outreach would eventually translate into engagement. That assumption is eroding. Today’s buyers...
by James Hickey | Mar 31, 2026 | News Brief
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized action. The acquisition is the latest move in Apollo’s evolution...
by James Hickey | Mar 31, 2026 | News Brief
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply falls short of reaching these buyers. To that end, a new social media platform is risiing in importance for B2B marketers to reach buyers: Snapchat....
by James Hickey | Mar 30, 2026 | News Brief
Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner. Designed as part of a strategic partnership to help businesses succeed in the artificial...
by James Hickey | Mar 30, 2026 | Blog
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. To help marketers navigate this new reality, NetLine’s...
by James Hickey | Mar 30, 2026 | News Brief
Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce, according to the findings of Algolia 2026 Ecommerce Site Search Trends Report, The fourth annual report, with insights from data analytics and...
by James Hickey | Mar 27, 2026 | News Brief
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams to run paid marketing across platforms without a dedicated paid media operator by executing campaign changes directly through artificial...
