What’s Working In Email Marketing
For years, email marketing was a powerhouse in the digital marketing arsenal, but the game has changed as customer expectations reach new heights. Now more than ever, audiences crave communications that speak directly to them — and they want outreach that’s timely, relevant and undeniably personal.
To meet this demand, savvy marketers are harnessing the power of data-driven personalization, moving beyond mass appeal to create tailored experiences that truly connect. However, scaling this level of personalization requires a strategic approach and the effective use of advanced tools. Throughout this special report, we’ll discuss how practitioners can:
- Use performance metrics — like open rates and click-through patterns — to identify effective personalization tactics and refine strategies over time;
- Adopt AI-powered tools, such as large-language models (LLMs), to generate highly personalized content at scale that streamlines workflows while maintaining relevance;
- Balance automation with creativity to free up time to focus on strategy and innovation while ensuring campaigns maintain their personalized, human touch; and
- Embrace transformation by orchestrating new opportunities to deliver impactful ,individualized experiences that foster lasting customer relationships.
