by Brian Anderson | Oct 15, 2014 | Demanding Views
By Lisa Lakata, Senior Data Analyst, 6Sense When it comes to size, we hear a lot about “Super Size,”“Upsize,” “Go big or go home.” So when your company hops on the Big Data bandwagon, is bigger better? Is more data more helpful? Not necessarily. The fact is more data...
by Brian Anderson | Oct 14, 2014 | Industry News
Salesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer...
by Brian Anderson | Oct 13, 2014 | Industry News
BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application. The funds also...
by Brian Anderson | Oct 10, 2014 | Industry News
LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform. The...
by Brian Anderson | Oct 9, 2014 | Industry News
HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million. Trading on the New York Stock Exchange under the...