by Brian Anderson | Sep 30, 2014 | Industry News
In a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs better than other content at producing conversions, yet less than 10% are using video to identify, score and qualify their leads. B2B marketers...
by Brian Anderson | Sep 29, 2014 | Industry News
Uberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption. The integration is designed to enable users of both Uberflip and Pardot to...
by Brian Anderson | Sep 26, 2014 | Industry News
ON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars...
by Brian Anderson | Sep 25, 2014 | Industry News
CallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list....
by Brian Anderson | Sep 24, 2014 | Industry News
HubSpot made a number of announcements at its INBOUND 2014 event, including a CRM system and enhanced reporting features, as the company prepares to launch its IPO. HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales...
