by Brian Anderson | Jul 24, 2014 | Industry News
Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more...
by Brian Anderson | Jul 22, 2014 | Industry News
LinkedIn has entered a definitive agreement to acquire Bizo, a business audience marketing platform provider. The deal is valued at $175 million, with 10% being paid in company stock and the remainder in cash, and is expected to close in Q3 2014. “This gives LinkedIn...
by Brian Anderson | Jul 22, 2014 | Solution Spotlight
Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy. Terminus is a platform that provides B2B marketers with a more holistic approach to targeting...
by Brian Anderson | Jul 22, 2014 | Demanding Views
By Hayley Mullen, Content and Community Manager, Uberflip I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies...
by Brian Anderson | Jul 22, 2014 | Industry News
InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as...
