by Brian Anderson | Jul 22, 2014 | Industry News
The concept of a traditional buying funnel has been around since 1898, but reality is that today’s buying process is more circular. “The typical funnel model is a very linear and volume-driven process, but in reality, the buying journey today is much more...
by Brian Anderson | Jul 21, 2014 | Industry News
Forrester Research unveiled the results of its latest study, which revealed that while many B2B marketers are embracing content marketing, many are still early on in the journey from product-focused to relationship-building content. According to the survey, 85% of B2B...
by Brian Anderson | Jul 18, 2014 | Industry News
SAVO Group announced the launch of Sales Presentation Pro, a tool designed to guide users through the PowerPoint presentation compilation process to expedite creation, maintain brand consistency and ensure regulatory compliance. In the company’s Maturity...
by Brian Anderson | Jul 17, 2014 | Industry News
Demand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle. DGR caught up with Brian Kardon, CMO of Lattice Engines, as he...
by Brian Anderson | Jul 16, 2014 | Industry News
At its Oracle Marketing Cloud Interact 2014 event this week, Oracle announced upgrades to the Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers. Key enhancements include look-alike modeling to help...
