by Brian Anderson | Jul 1, 2014 | Solution Spotlight
Captora’s free Content Marketing Scorecard provides marketers with a detailed assessment of their content marketing programs versus competitors. The scorecard was created by former executives and senior leaders at Marketo, Google, and CallidusCloud....
by Brian Anderson | Jul 1, 2014 | Demanding Views
by Lauren Brubaker, Demand Generation Manager, NetProspex Congratulations! You finally settled on a killer marketing automation platform (MAP) and can’t wait to put it to work. But before you start delivering highly targeted content to buyers — measuring...
by Brian Anderson | Jun 30, 2014 | Industry News
At the recent MarketingProfs Virtual Conference, a wide range of social media experts came together to offer their insights on effectively managing the social aspects of content marketing campaigns — including the ideal lengths of posts — and strategies for...
by Brian Anderson | Jun 27, 2014 | Industry News
Qvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools. Pairing Qvidian’s sales execution solutions and Alinean’s value...
by Brian Anderson | Jun 25, 2014 | Industry News
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation...
