by Brian Anderson | Jun 10, 2014 | Industry News
As marketers are increasingly given more accountability for revenue, there is a greater need to provide more robust funnel reporting capabilities within marketing automation technology. New funnel reports were among the features discussed at Act-On Software’s...
by Brian Anderson | Jun 9, 2014 | Industry News
TreeHouse Interactive, a SaaS-based marketing automation platform provider, has upgraded its TreeHouse Interactive Marketing View to provide marketers with a clearer view of campaign results. This will help marketers optimize campaigns in real-time and replicate...
by Brian Anderson | Jun 6, 2014 | Industry News
Lead scoring is an essential process in today’s B2B marketing landscape. However, marketers face challenges when it comes to analyzing leads and confidently scoring their potential value to the company. These hurdles were discussed in a recent webinar in which...
by Brian Anderson | Jun 3, 2014 | Industry News
Private equity firm GTCR completed its $447 million purchase of Vocus, Inc., a cloud-based public relations and marketing software provider. GTCR also announced plans to merge Vocus with Cision, a Swedish-based Vocus rival that the private equity firm also recently...
by Brian Anderson | Jun 3, 2014 | Demanding Views
By Christina Yum, Campaign Coordinator, MarketBridge This post originally appeared on The Digital Bridge, a blog sponsored by MarketBridge. Online dating — once considered more taboo than normative — is an undeniable force in today’s digitally connected world....
