by Brian Anderson | Apr 4, 2014 | Industry News
Avention, a BI and sales enablement solutions provider, is integrating with the SAP Cloud for Customer solution. The integration is designed to help companies retrieve data and business insights from Avention’s global B2B database and leverage the cloud-based...
by Brian Anderson | Apr 3, 2014 | Industry News
HootSuite, a social relationship platform, has integrated with Marketo to provide enterprises with the ability to connect social interactions from the HootSuite dashboard directly into their Marketo lead database. The app, which will be unveiled at Marketo’s...
by Brian Anderson | Apr 1, 2014 | Solution Spotlight
C9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to create a unified view of a sales pipeline. C9 LeadMap for Marketo is a predictive analytics application that merges Marketo and SalesForce.com data to...
by Brian Anderson | Mar 25, 2014 | Solution Spotlight
Built on hub and spoke methodology, MarketPower is an online integrated communications management platform providing real-time collateral control and fulfillment. Built on hub and spoke methodology, MarketPower is an online integrated communications...
by Brian Anderson | Mar 25, 2014 | Demanding Views
By Dan Ziman, CMO, LeanData Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? Marketing automation has...
