by Brian Anderson | Apr 9, 2014 | Industry News
Mintigo, a customer data platform provider, announced that it has integrated with LinkedIn Ads. The integration allows B2B marketers to leverage LinkedIn in order to target specific individuals at high-valued prospective companies. Mintigo gathers data from the web,...
by Brian Anderson | Apr 8, 2014 | Industry News
Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best...
by Brian Anderson | Apr 8, 2014 | Demanding Views
By Stephen Diorio, Founder, Profitable Channels B2B leaders are constantly searching for ways to improve sales productivity and battle rising selling costs. What most don’t realize is that the quality and effectiveness of their sales content are critical...
by Brian Anderson | Apr 8, 2014 | Industry News
Bizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social...
by Brian Anderson | Apr 8, 2014 | Solution Spotlight
The Zerista Meeting Hub platform is a communication and collaboration app that allows B2B companies to host events that are accessible via mobile devices and personal computers. The Zerista Meeting Hub platform is a communication and collaboration app that...
