by Brian Anderson | Apr 14, 2014 | Industry News
NetProspex, a cloud-based B2B marketing data management services provider, announced $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go towards continued product innovation and sales and marketing expansion to meet...
by Brian Anderson | Apr 11, 2014 | Industry News
As the CMO of GE, Beth Comstock works with a lot of engineers and scientists responsible for the company’s jet engines and medical devices. The marketing department strives to be just as pioneering as the rest of the company, she told the audience at the 2014...
by Brian Anderson | Apr 11, 2014 | Industry News
Marketo handed out its annual Revvie Awards to highlight user achievements, including a 100% increase in web site conversions and $23 million in marketing-sourced revenue. “I am inspired by our customers’ innovative use of technology to build marketing programs...
by Brian Anderson | Apr 11, 2014 | Industry News
Marketo unveiled new features, including real-time personalization, calendaring and planning and search engine optimization, at the 2014 Marketing Nation Summit this week. “The foundation of our customer engagement platform relies on these five things: Understand...
by Brian Anderson | Apr 10, 2014 | Industry News
After several weeks of reports that a deal was in the works, IBM Corp. announced that it has reached a definitive agreement to acquire Silverpop. The terms of the acquisition, which is expected to close in Q2, have not been disclosed, but multiple sources peg the deal...
