by Brian Anderson | Apr 15, 2014 | Solution Spotlight
The Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales. The Infusionsoft Small Business Sales and...
by Brian Anderson | Apr 15, 2014 | Industry News
Invoca, a provider of cloud-based inbound call marketing technology, announced Invoca Signal, its new voice and call analytics platform designed to analyze inbound calls and automate the next steps with customers. In addition, the company announced it has added...
by Brian Anderson | Apr 15, 2014 | Industry News
Buyers are looking for answers everywhere — on social media, in conversations with their peers and plugging key words into a search engine. “Integrated marketing means your brand is the best answer when and where your buyers need it,” Lee Odden, CEO of TopRank Online...
by Brian Anderson | Apr 14, 2014 | Industry News
CA Technologies’ marketing department was generating a steady flow of leads through a variety campaigns, so volume wasn’t a top concern. However, the management software and solutions firm wanted to get better at identifying which of those leads would most...
by Brian Anderson | Apr 14, 2014 | Industry News
When B2B marketers watch content from B2C heavyweights like Oreo and Red Bull go viral, it can make them yearn to do the same. While they may not have the same reach, there are some things that B2B marketers can borrow from B2C content marketers and traditional...
