by Brian Anderson | Apr 18, 2014 | Industry News
DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects. DiscoverOrg and Marketo joint customers can...
by Brian Anderson | Apr 17, 2014 | Industry News
Richardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best...
by Brian Anderson | Apr 17, 2014 | Industry News
SAVO Group unveiled Sales Process Pro, a new application designed to improve sales efficiency and productivity, at its 2014 Sales Enablement Summit. The platform encompasses a wide variety of activities — from training reinforcement, automated proposal creation and...
by Brian Anderson | Apr 16, 2014 | Industry News
Marketo’s new calendar and personalization tools were among the topics that generated buzz at the 2014 Marketing Nation Summit. In addition, a lot of the discussion centered on content, predictive analytics and the role of marketers as innovators in their...
by Brian Anderson | Apr 15, 2014 | Demanding Views
By Jeff Pedowitz and Kevin Joyce, The Pedowitz Group In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
