by Brian Anderson | Apr 23, 2014 | Industry News
To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant...
by Brian Anderson | Apr 22, 2014 | Industry News
ON24 announced a new service that will allow users to integrate their CRM and marketing automation platforms with ON24 webinars, providing the ability to capture key metrics about webinar performance and add them to the customer and prospect databases. The service...
by Brian Anderson | Apr 22, 2014 | Demanding Views
By Loren Padelford, EVP of Sales, Skura Corporation Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s...
by Brian Anderson | Apr 22, 2014 | Solution Spotlight
The KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects. The KnowledgeTree content...
by Brian Anderson | Apr 21, 2014 | Industry News
Jesse Hopps, Founder and CEO of Demand Metric, said one of the key challenges for companies looking to improve their sales enablement process is a lack of a common definition. The strategy is defined by its functions rather than benefits, he explained during a keynote...
