by Brian Anderson | May 13, 2014 | Industry News
Brightcove Inc, a provider of cloud services for video, announced it has partnered with Oracle Eloqua to integrate Brightcove’s next-generation video capabilities with the Oracle Eloqua marketing platform. The Brightcove Cloud Component for Oracle Eloqua is...
by Brian Anderson | May 5, 2014 | Industry News
Marketers are looking to bring a chief technology officer (CTO) into the marketing department to help them sort out the array of marketing technology being used. This is according to a study, titled: Marketing Got Complicated: Challenges (and Opportunities) for...
by Brian Anderson | Apr 25, 2014 | Industry News
Infusionsoft continues to grow — the small business software vendor posted $60 million in revenue last year, a 54% increase from the previous year. They now have more than 21,000 customers and over 500 employees. Co-Founder and CEO Clate Mask said the company is...
by Brian Anderson | Apr 24, 2014 | Industry News
Blab, a provider of predictive social intelligence tools, unveiled the latest version of its predictive insights tool designed to identify which online conversations will trend in the next 72 hours. Called BlabPredicts2, the platform models real-time social...
by Brian Anderson | Apr 23, 2014 | Industry News
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle” and her marketing team is continuously looking for ways to put more of the pieces together to get a clearer picture as to how buyers are interacting with content. Demand...
