by Brian Anderson | May 15, 2014 | Industry News
NetSuite announced the availability of its B2B Customer Center, built on the company’s SuiteCommerce platform. The cloud-based ERP and omnichannel commerce software suites provider revealed the new solution during the opening keynote at SuiteWorld 2014, and is...
by Brian Anderson | May 14, 2014 | Industry News
Customer-centricity has not only made its way into the B2B marketer’s overall business model, but it is now being adopted in order to produce quality content that will enhance buyer engagement and produce valuable — and also accurate — leads for the sales team...
by Brian Anderson | May 14, 2014 | Industry News
In a world in which 80% of companies have a content marketing initiative in place, simply doing content marketing is not an effective demand generation strategy. That was the message of Trip Kucera, VP & CMO-in-Residence, Harte Hanks Content & Data...
by Brian Anderson | May 13, 2014 | Solution Spotlight
DQ*Plus App from Acme Data verifies US and international addresses, cleanses and enriches data, matches and merges duplicate records in batch and real time. DQ*Plus App from Acme Data verifies US and international addresses, cleanses and enriches data,...
by Brian Anderson | May 13, 2014 | Demanding Views
By Valerie Levin, Marketing Manager, Oktopost Chances are you’ve heard the phrase “Knowledge is power.” But you probably haven’t heard “Knowledge is power, only if man knows what facts not to bother with.” It seems like sociologist Robert...
