Since we cover performance marketing trends on a daily basis, we geek out a bit over any events that cover topics like revenue operations, sales/marketing alignment, ABM and data. That’s why the OpsStars event has emerged as one of our favorite events of the year.
Held the same week as Dreamforce, OpsStars has become a great forum for the B2B sales and marketing community to converge and share research, use cases and thought leadership around how companies are transforming their operations roles, processes and teams. The event’s unique location — the historic Mint building in downtown San Francisco — represents a great opportunity for attendees to step away from the crowds at Moscone and connect with like-minded revenue marketing teams.
Since we are a few weeks away from this year’s event, here are five reasons we are counting down the days to this year’s OpsStars event.
1) Real Revenue Stories:
This event has really helped bring revenue operations to center stage, and the agenda features an array of execs who have helped transform revenue operations within their organizations, including Erik Charles, VP of Strategic Marketing for Xactly (speaking on The Rise of the Data-Driven Sales Leader), and Dan Carpenter, SVP of Revenue Excellence & Operations for Carbon Black. Also, I have to put a plug in for the panel session I’ll be moderating (Show Me The Money: Tips On Driving Revenue Faster Through Automation) on Wed., Nov. 20th with Brian Kaminski from Conversica and Kelley Chan from People.ai.
2) Showing Some Love To Customer Marketing:
Starting on Tuesday, there are speakers such as Bryan Hamblin from Gainsight (speaking on How Customer Centricity is Transforming Selling), Craig Rosenberg from Topo covering The 6 Key Factors for Delivering A Remarkable Customer Experience in B2B.
3) A Whole Lotta ABM:
As publishers of ABM in Action, this is a topic we are passionate about, so we are really psyched to see quite a few sessions with real-world case studies from some of the top thought leaders in the space. We will be in the front row for Sydney Sloan, CMO of SalesLoft, during her session, 5 Considerations to Execute a Modern ABM Strategy; 6sense CMO Latane Conant presenting on ABM at Scale; Laura Ramos, VP and Principal Analyst at Forrester, speaking on ABM’s Evolution and It’s Growing Impact, and Engagio CEO Jon Miller presenting a luncheon keynote on Wednesday that will cover the Future of ABM.
4) Team Building:
In addition to covering a wide range of topics, the OpsStars event has a lot of great content on the different roles and skills that make up the revenue team. Some of the highlights we are looking forward to around this topic include Growth is a Team Sport with Peter Horst, President of CMO, Inc., and Mastering the Sales Rep Ramp with Dean Patton, VP of Revenue Operations from Pendo.
5) Networking For All:
The Women In Revenue Reception on Tuesday night will be a great opportunity for networking with peers, and also hearing from a great power panel featuring Shari Johnston, Founder of WomeninRevenue.org; Corinne Sklar, CMO, IBM iX; Robin Ritenour, Global Head of Business Development & Channels, People.ai, and Rashmi Vittal, CMO of Conversica.
The event is less than three weeks away and we hear it is already sold out. Hopefully many of you have already grabbed a ticket. If so, we look forward to seeing you there!
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