Why CMOs Should Care About GTM Engineering
CMOs are under growing pressure to prove strategic business impact, not just marketing performance. The leaders who are…
Demanding Views October 29
Latest In: sales alignment
DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…
Feature April 22
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Energize Marketing: 2026 The Year of the Pipeline Mandate
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline…
News Brief March 11
5 Reasons Why We Can’t Wait For This Year’s OpsStars Event
Since we cover performance marketing trends on a daily basis, we geek out a bit over any events…
Blog October 31
5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX
The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand…
Blog July 30
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…
Industry News July 10
Callidus Software Launches New Products, Upgrades Based On The Internet Of Things
The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of…
Industry News May 20
Salesforce Updates Further Blur The Line Between Marketing And Sales
The convergence of marketing and sales for a holistic view of the customer was the key theme at…
Industry News May 11
ABM Adoption Soars Among B2B Marketers
Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or…
Industry News April 26
10 Ways Sales Benefits From Marketing Automation
By Chris Hardeman, VP of Sales, Act-On Software Sales runs on high-octane fuel that consists of intelligence and…
Demanding Views September 4
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