In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past.
They also shared:
- Key takeaways from the event,
- Models for talk-show style presentations, and
- What the future looks like for webinars as a content format.