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#B2BSMX Preview: Insider Insights Into The ABM Track

Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with aligning marketing and sales, 27% face difficulties with personalizing content for their target accounts and 22% cite cost as a challenge.

Fostering Inclusivity: How Crunchbase Is Shining The Spotlight On LGBTQ+ Businesses

According to a 2022 study, there are more than 783,183 business owners currently employed in the U.S. — but a mere 10% of those represent the LGBTQ+ community. Further, a 2023 report by StartOut found that LGBTQ+ founders face additional barriers to raising capital, and another report said that less than 1% of the more than $2 trillion in funding for startups went to LGBTQ+ entrepreneurs. 

Meet The Buyer-Level Intent Platform ‘Revolutionizing’ The B2B Intent Landscape

B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their campaigns, the better. To help deliver real-time insights into prospects actively expressing intent, NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform able to deliver those insights.

Beyond The #B2BMX Podcast: A Deeper Look At ZS’s ABM Journey

If you listened to this week’s podcast — “How To Execute A Multichannel ABM Campaign” — you heard all about ZS’s journey to orchestrating an ABM campaign. To record the episode, I sat down with Megan Wolfe, Managing Director of the healthcare-based management consulting and technology firm, to pick her brain about the campaign and dive into specifics. But there’s only so much you can include on a podcast, so I…

Ladies, Let Your Voice Be Heard

Being responsible for an entire conference content agenda is intimidating, to say the least. After all, people pay good money to attend an event and I, for one, always want to give them all the bang for their buck.

The Art Of Utilizing Text Messaging In B2B

In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture attention: Texting. That's right — the same medium that revolutionized personal communication is now making waves in the business realm. But what are the best practices for B2B texting? When is the best time to deploy sends throughout the buyer’s journey? And most importantly, how can you harness its potential to propel…

The 4 Steps To Resurrecting The MQL

To MQL, or not to MQL — that is the question. Over the past year, the industry’s narrative toward MQLs has shifted: It went from the golden goose of marketing to an allegedly inefficient way of driving leads. However, a new perspective is emerging throughout the industry. RollWorks, an ABM platform, is taking the stance that MQLs aren’t dead; just the bad ones are.

Get Ready For An Action-Packed Week At #B2BSMX This Summer

Summer is officially here, which means the B2B Sales & Marketing Exchange (#B2BSMX) is right around the corner— it’s going down August 7-9, 2023. As the new Content Director of our #B2BMX events, I've been working hard on curating the perfect agenda for the event. That's a tall order coming off our B2B Marketing Exchange in Scottsdale, Ariz., where the team and I delivered an unforgettable event for a packed house.

How To Prevent B2B Content From Getting Lost In Translation

In the words of Walt Disney's (creepy) puppets, "it's a small world after all." OK, I'm sorry for getting that song stuck in your head, but it's true: Due to the market expansion powered by today’s interconnected, digital world, it’s easier than ever — in theory — for companies to expand their global reach and engage with prospects in different regions. However, there’s one major hurdle: Language barriers. While the easy answer…

Meet The Winners Of The 12th Annual Killer Content Awards

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the…

International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality

Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive leadership. But we’re not here to call out all the…

Top Quotes From #B2BMX Day 1 & 2

As the Arizona sun set on the second day of the B2B Marketing Exchange (#B2BMX), more than 1,000 B2B marketers walked away with more knowledge than they could have hoped for. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. In case you missed out, we've rounded up some of the best quotes, one-liners and…
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Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business purchase influencers were born after 1981, with Millennials serving as the largest cohort at 57%.

The 7 Chrome Extensions B2B Marketers Don’t Know They Need

If you can name it, there’s a Chrome extension for it. While there are many widely known shortcuts — such as Grammarly and Adblock — most practitioners are just scratching the surface of the extensions they use. With plug-ins ranging from infusing fun into mundane tasks to security monitoring, the following extensions can help increase productivity and streamline time-consuming tasks.

6 B2B Tech Freemium Offerings Marketers Need To Know

Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users to an unfamiliar brand and enabling them to learn the…

How ChatGPT Will Influence Modern B2B Marketing Strategies

By the end of 2023, ChatGPT — pioneered by Open.ai, the artificial intelligence research lab that trained the chatbot — is expected to bring in $200 million in revenue by capitalizing on the areas where traditional conversational AI fell short. In its previous iteration, 81% of practitioners would abandon chatbots due to complaints such as a lack of personalization, irrelevant responses and rigid options for questions.

Are Events The New Offices?

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.

How To Encourage Team Building In A Remote Environment

In a world where companies can run completely remote… it’s easy to lose the sense of community that comes with going into the office daily. Team building may sound like a snooze fest to employees, but there is something so special about creating a strong bond with the people you work with. Ultimately, the goal is to boost the overall teams’ performance and set the tone for a positive work…
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