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Latest In: Demanding Views

Bryan-Ehrenfreund

What Will It Take For All Industries To Be Ready For Marketing Automation?

By Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde Nearly every piece of recent research I've seen indicates…

Demanding Views February 5
David Raab

Taking Marketing Automation Beyond Lead Nurturing

By David Raab, Principal, Raab Associates Inc. B2B marketing automation vendors have always been focused on lead nurturing.…

Demanding Views January 30
Joe Cordo CMO of Extraprise

Lifecycle Marketing That Drives Real-Time Customer Engagement

By Joe Cordo, CMO, Extraprise When marketers identify the need to leverage transactional and behavioral data they are…

Demanding Views January 23
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