Latest In: Demanding Views

Carlos Hidalgo ANNUITAS 9-9

In the Eyes of the B2B Buyer, Content is No Longer King

By Carlos Hidalgo, CEO and Principal, ANNUITAS   In 1996, Bill Gates penned the phrase “content is king.”…

Demanding Views September 9
LouisFoong headshot

Why Today’s B2B Marketing Landscape Is A ‘No Man’s Land’

An Interview With Louis Foong, President & CEO, The ALEA Group   The continuous innovations in B2B marketing…

Demanding Views September 2
mintigo-john-bara2

Why Mergers Are The Perfect Use Cases For Predictive Lead Scoring

By John Bara, CMO, Mintigo  I have been through multiple mergers and acquisitions in the software industry.  In…

Demanding Views August 26
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series