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Latest In: Demanding Views

3 Reasons Lead Scoring Is Failing Marketers

3 Reasons Lead Scoring Is Failing Marketers

There's a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts…

Demanding Views February 26
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Data-Driven B2B Sales Processes Are A Business Imperative

Data-Driven B2B Sales Processes Are A Business Imperative

The Covid-19 pandemic has been a seminal, existential event for businesses with B2B sales processes. Since March 2020,…

Demanding Views February 19
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Beyond B2B “Sales” Copy: New 3D Content Strategies that Achieve Maximum Revenue Impact

Beyond B2B “Sales” Copy: New 3D Content Strategies that Achieve Maximum Revenue Impact

We live in an era of extreme marketplace noise. Brands have flooded acquisition channels with “sales” copy, making…

Demanding Views February 12
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