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Planning A Customer Journey That Lasts A Lifetime

Planning A Customer Journey That Lasts A Lifetime

Once a purchase order is completed or a contract is signed, it's time to pop the cork and…

Demanding Views March 26
360view Allen Pogorzelski CDPs customer data platform Data management Marketing analytics Openprise
How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from…

Demanding Views March 18
ICP lead generation LeadGenius Mark Godley sales pipeline TAM target market
How To Build A Sales Pipeline… Not A List Of B2B Prospects

How To Build A Sales Pipeline… Not A List Of B2B Prospects

So, here's a dirty little secret: the companies that fail to build a successful sales pipeline almost always…

Demanding Views March 11
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