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Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…

Demanding Views May 21
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Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Marketers' jobs have become remarkably complex in recent years. There are more technologies to choose from than ever…

Demanding Views May 10
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Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…

Demanding Views May 7
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