It’s About Revenue: Marketers Head Directly Into The Sales Funnel
The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the…
Demanding Views April 24
Latest In: Demanding Views
How To Use Data And Science To Ensure Account-Based Marketing Success
For years, targeting key accounts has been a cornerstone of effective B2B growth. The ITSMA pioneered the concept…
Demanding Views April 14
The New B2B CMO—Top 7 Skills For Success
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO…
Demanding Views April 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
