Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent of B2B marketers have made improving data quality their top priority, and for good reason. Bad data is a marketer’s worst nightmare. It costs businesses money, time and customers, and it’s the number one cause of CRM and MAP failure. Addressing this single issue is the quickest path to improving your top- and bottom-line results.
- Published in Demanding Views