How B2B Marketers Can Deliver Personalization At Scale

kevin akeroyd headshot 1Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests. This way we can talk directly to them. Personalization has come to marketing in ways that were never possible with ads in trade publications.

Oracle Brings Together Eloqua, Social And Content Marketing Systems To Form Marketing Cloud

Oracle Marketing CloudOracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies from a number of the company’s recent acquisitions, including Eloqua, Compendium, Responsys and BlueKai.

The company foreshadowed this strategy during the Eloqua Experience 2013 event this fall. Eloqua will remain a foundational product brand within the overall Oracle Marketing Cloud, according to a company spokesperson.

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