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Madison Logic Unveils New ML Platform

Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML Platform identifies accounts then accelerates them down the funnel with account-based engagement and measurement tools.

New Demandbase CEO Discusses Pivot From ABM Evangelism To Category Definers

While ABM has been widely adopted within B2B marketing and its awareness is higher than ever, new research from Demandbase and Demand Metric has revealed that ABM tech stacks are still in the “immature” stages. Marketers are having a tough time choosing the right technologies, especially with the explosion of ABM solutions hitting the market. This, in turn, has given vendors the opportunity to position themselves as educators and thought leaders in the space to help practitioners accomplish goals.

Engagio Partners With Bombora To Operationalize Intent Data

B2B marketing engagement software provider Engagio has partnered with Bombora, a provider of B2B intent data. The product integration positions both companies to combine first-party engagement data with third-party intent insight to help clients measure demand for accounts, prioritize actions by sales teams and orchestrate plays across channels.

5 Must Haves To Maximize Account-Based Experiences

1adobeDVIn this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy to generate revenue and increase ROI.

RollWorks’ Account-Based Platform Launches Account Scoring Capabilities

RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable account-based sales and marketing teams to score and prioritize target account lists using a predictive machine learning model, which is positioned to score accounts based on firmographic and technographic fit characteristics. 

Executing Account-Based Marketing Plays: Four Steps To Success

Taking an account-based approach to customer acquisition isn’t simply a marketing initiative —it’s a business strategy that crosses multiple teams and tactics. To put it simply, the more developed your account-based strategy is, the more involved other teams in the organization become. This allows you to deploy more robust sales and marketing plays across a wider set of channels to drive higher engagement, lock in new meetings, increase deal velocity and expand or retain accounts.

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