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Demand Gen Report Announces Speakers, Sponsors For 2013 Content2Conversion Conference


C2C_twitter_logo_AADemand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York City.

Convent2Conversion is the only event of its kind solely dedicated to addressing the content and demand gen needs of B2B marketers. The event will focus on empowering marketers with strategies for mapping, developing and using content marketing to nurture buyer relationships and improve conversions.

Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem


On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the third in a series related to the company's Marketing Nation initiative, which was launched in late October.

The current announcements related to the Marketing Nation initiative include:

Marketo Program Exchange. Marketo is developing a shared library of pre-built, verified marketing programs for the company's user community. Program Exchange templates cover categories such as lead scoring, email campaigns, lead nurturing, webinar creation and SEM.

Curata Launches Mobile Content Curation App


Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded will reach 44 million by 2016, according to a Zendesk infographic.

Curata, a content curation company, announced the availability of its content curation mobile application during the company’s fourth annual user conference. The mobile application enables Curata users to curate content through their mobile devices and is available on iTunes and the Android Market.

Interactive Content Platforms Gaining Popularity As Marketers Look For New Engagement Paths


With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms.

Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they now use a laptop most frequently to access business-related content. In addition, 70% said they use a mobile phone to access content, and 49% use a tablet.

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

Several Sessions From Sold Out Content2Conversion Conference To Be Streamed Via BrightTALK Platform


More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan.

The sold out conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.
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