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Marketo Reaches 1,000 Customers; Sets Sights On EMEA With Hire Of Former Salesforce Exec


Marketo recently announced that the company has surpassed the 1,000 customer mark, after adding 146 customers in the first quarter of 2011. After reaching that milestone in less than three years and serving customers across 24 countries worldwide, Marketo has now set its further international expansion.
The company announced the opening of its European headquarters in Dublin, Ireland and the appointment of Fergus Gloster to Managing Director of EMEA. Gloster was previously the Senior VP of Corporate Sales and a founding director of salesforce.com’s European operations.

Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Infusionsoft Surpasses Expectations In Q1, Grows Global User Base To 31,000


Infusionsoft
, a provider of sales and marketing software for small businesses, reported record growth during Q1 2012, surpassing its quarterly goals. Infusionsoft closed Q1 with nearly 1,100 new customers — growing its customer list to 8,700 small businesses with 31,000 users in 62 countries. According to the company, its customers capture 2.5 million leads, send 300 million emails, add 14.5 million contacts and process $83 million in transactions each month.

Infusionsoft also expanded its executive team, in March naming Marc Chesley Chief Technology Officer and Richard Tripp Chief Product Officer. Infusionsoft also added nearly 30 employees, bringing the total to 217.

Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Marketo Reaches 1,000 Customers; Sets Sights On EMEA With Hire Of Former Salesforce Exec


Marketo recently announced that the company has surpassed the 1,000 customer mark, after adding 146 customers in the first quarter of 2011. After reaching that milestone in less than three years and serving customers across 24 countries worldwide, Marketo has now set its further international expansion.
The company announced the opening of its European headquarters in Dublin, Ireland and the appointment of Fergus Gloster to Managing Director of EMEA. Gloster was previously the Senior VP of Corporate Sales and a founding director of salesforce.com’s European operations.

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